This exciting new brand has been developed to provide quality functional accessories for the growing jeep aftermarket. Created by a dedicated team of automotive aftermarket manufacturing professionals with over 35 years of combined industry experience, the Rugged Ridge product line will emphasize high quality Jeep parts at an affordable price. As a division of Omix-ADA, the leader in replacement parts for Jeep vehicles, the Rugged Ridge pedigree is well established in the market. Already, since 2006, Rugged Ridge has created over 500 new products that are custom designed to fit Jeep vehicles and even more are in the pipeline!