STEDI started life in a small warehouse in Australia back in 2013. In those days, LED technology was seldom used for any automotive applications. After all, LEDs were still using glass lenses back then, and weren't always weatherproof or UV-resistant. But as the technology grew, so did STEDI, becoming one of the top names worldwide in automotive electronics. Then the boom came, and the market was flooded with new kids on the block peddling lackluster LEDs. But the cream always rises, and STEDI held strong while so many other companies exited the market.